For decades, fans have proudly worn merchandise emblazoned with their favorite artists’ names. But love goes both ways.

And now, so does merch.

For decades, fans have proudly worn merchandise emblazoned with their favorite artists’ names. But love goes both ways.

And now, so does merch.

Designed using fan data

Reversed Merch is an initiative by Universal Music Publishing Scandinavia, giving artists an opportunity to truly fan out on their fans. Each participating artist is provided with merch featuring their biggest fans, all backed up with data to prove it.

Thomas Stenström
‍launched this initiative

About the project

Are you the nextReversed Merch artist?

Yes, yes I am